WEEK 6 BOC: How Can Jeans Cost $300?

        In my personal opinion, I think jeans that cost more than $100 are a bit too pricey for me. I would probably buy a few high-priced jeans and compare them to ones that I get for $20-$50. The reason why jeans are in the few hundreds is because all the detailed work that goes into it, the stitching, wash and embroidery. “Jeans brands also try to stand out from season to season by using patented materials, such as rivets and stitching, and by using special washes and distressing methods. These might involve dying, pressing, and even using sandpaper and drills on the raw jeans. These methods can be particularly expensive when done in the U.S., where factories must meet more stringent environmental and labor standards than in many low-cost nations.” (Wall Street Journal) It is also expensive because the labor is done here in the U.S. It is more expensive to manufacture jeans here than anywhere else. “True Religion is one of the industry's giants, making 4 million units of clothing a year. He estimates that his $300 jeans could sell for $40 if he manufactured in China.” (Wall Street Journal) Once you add up all the work and machinery used to create these high-priced jeans, they are usually around $150 and then sold for a much more at retail price. “Most any piece of clothing contains parts and services from potentially dozens of providers: from fabric and button makers, to designers and seamstresses, and wholesalers and sales agents. After all this, designers and retailers say the typical retail markup on all fashion items, including jeans, ranges from 2.2 to 2.6 times cost.” (Wall Street Journal) I think that you are not only buying the quality and look of the jean, but also the brand name. This article is a good eye opener to people who wonder why and how jeans can cost $300+.

BOC WEEK 3: Women's Professional Swimwear

Women would wear a causal but yet dressy kind of dress with their bathing suit under it. Their bathing suit shouldn’t be very revealing, probably a once piece or one that will cover the stomach and bottom. It would either be a maxi dress or a knee length dress along with cute wedges or nice flats. It shouldn’t be too fancy or too casual. She could also add on a tote bag, fedora or big floppy hat. She must look sophisticated, playful and professional at the same time. If she decides to wear a two-piece bathing suit, I would recommend wearing a dress that covers the rest of the areas. If she wears a one piece, she could probably just wear a parero (wrap) around the waist to cover it up. Another option besides a dress could be a free (flowy) skirt; above the knee or floor length with a cute top.

BOC WEEK 1: Slip! Slap! Slop!

            “Australians suffer the highest rates of skin cancer in the world. Each year, around 1,200 Australians die from what is an almost totally preventable disease. Everyone can develop skin cancer; however, some people may be at higher risk than others, due to a range of factors.” (http://www.theozonehole.com) This is why Slip, Slop, Slap was created.
            Slip, Slop, Slap is “one of the most successful health campaigns in Australia's history.” (http://www.sunsmart.com.au) “It was launched in 1981, when a cheerful seagull in board shorts, t-shirt and hat danced his way across our TV screens singing the jingle.” (http://www.sunsmart.com.au)

The jingle that is sung throughout the commercial is:
‘Slip, Slop, Slap!
It sounds like a breeze when you say it like that
Slip, Slop, Slap!
In the sun we always say 'Slip, Slop, Slap!'

Slip, Slop, Slap!
Slip on a shirt, slop on sunscreen and slap on a hat
Slip, Slop, Slap!
You can stop skin cancer - say: 'Slip, Slop, Slap!'

            In 1980, the original Slip! Slop! Slap! advertisement was produced and the reason that this commercial was launched, is because “melanoma rates were climbing and evidence of the link between UV radiation and skin cancer was mounting. The Anti-Cancer Council of Victoria approached broadcaster Philip Adams and the creative director of an ad agency came up with a campaign that would encourage Australians to protect their skin.” (http://www.sunsmart.com.au)
            “The Slip Slop Slap slogan has become institutionalized as the core message of Cancer Council’s SunSmart program. The campaign is widely credited as playing a key role in the dramatic shift in sun protection attitudes and behavior over the past two decades.” (http://www.cancer.org.au)
            “In 2007, the slogan was updated to Slip Slop Slap Seek Slide to reflect the importance of seeking shade and sliding on wrap around sunglasses to prevent sun damage.” (http://www.cancer.org.au)
            Overall, it is an Australian brand of sun screen to help protect people’s skin from skin cancer.