1.
Vera Wang is a great example of the
ever-changing career path of an individual, because even though she has gone
through many trials and tribulations in her lifetime, she was still able to
move forward and kept succeeding in life. She first started as a figure skater,
got over that and had an interest in fashion and design. She then got a
position at Vogue magazine and now has her own brand as designing wedding
dresses. “Her career is a guide for all who study or want to work in fashion;
the “road to success” has many twists and turns, but maintaining focus and
integrity will surely lead to triumph.” (Brand Story)
2.
On verawang.com some things that were added to
this company since this chapter are bedding, eyewear, fragrance, fine papers,
flowers, luggage, footwear, tabletop and Simply Vera Vera Wang. You can also download an app to help
plan your wedding. “I would like a bride to take this app as a suggestion, as
encouragement to find out who she really wants to be and how she wants to get
married. And I hope that what I do, with everything I create, makes a job just
a little more pleasurable and a little bit easier for the bride.” http://www.verawang.com/vera-wang-on-weddings-app/
3.
The Vera Wang brand is different from Ralph
Lauren and Dolce and Cabbana because she sells to women who are looking for
wedding dresses. She designs wedding dresses to fit a woman’s needs. You can
also own something from Vera Wang that is less than a $100. “As with many
high-end designers, mass-produced fragrances allow mass customers a chance to
own a piece of Vera Wang’s product line because many are priced at less than a
$100.” (Brand Story) She has ready-to-wear, bridal, fragrance, beauty,
accessories and home.
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