1.
Dolce and Gabbana divisions are
Dolce&Gabbana, D&G and D&G Junior. Their brand has not been grown
into other clothing lines, but there are lines for D&G Jewellery and
D&G Dolce Bag,
2.
I think that D&G caters to the fashionistas
that the rest of the design world has rejected because, they have came up with
a new image on their ads in 1994 to show that the brand is for a diverse group
of people. “To gain new customers for the licensed D&G division of the
brand, Dolce & Gabbana launched a series of ads aimed at diverse target
market.” (Brand Story) Their ads featured “alternative couples-pinks, goths,
multi-ethnic, gay, lesbians and so on.” (Brand Story) They were the first
luxury brand to display the homosexual lifestyle. I think that they have
dressed women like Isabella Rossellini, Madonna, Kylie Minogue and Brooke
Shields, because they believe that a D&G woman is “cosmopolitan women who
has toured the world, but who doesn’t forget her roots. A women who
indifferently wears extremely sexy bras that can be seen under sheer clothes,
contrasting them with the very masculine pinstripe suits complete with tie and
white shirt or men’s vest. She always wears high heels. She loves that
so-masculine cap imported from Sicily and the rosary of the first Communion
that she wears a necklace. She can be a manager, wife, mother or lover.” (Brand
Story)
3.
I don’t think gay and lesbian consumers purchase
different fashion brands than heterosexuals, I just think that it is based on
their own personal style and where they like to shop. I think that it was smart
for D&G to target to this market, because it opens up to more diverse consumers
and now people can actually “come out of the closet” and feel comfortable about
who they really are."Their customers genuinely admire what the brand stands for in the global fashion marketplace. These two men will continue to be fashion fairy godmothers, dressing those that everyone else has honored." (Brand Story)
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