1856 - Thomas Burberry, a 21-year-old draper’s apprentice, opened a small outfitter’s shop in Basingstoke, Hampshire, England.
1870 - A commitment to quality and innovation in fabric and outwear design earned Burberry a loyal following. By 1870, the shop had grown to an ‘emporium’.
1880 - Gabardine – the breathable, weatherproof and tearproof fabric developed by Burberry – was introduced in 1880.
1891 - Now trading as Thomas Burberry & Sons, the business opened a shop in the West End of London at 30 Haymarket.
1895 - Burberry developed the Tielocken, the predecessor of the trench coat, which was adopted by British officers during the Boer War.
1901 - The Equestrian Knight trademark appeared for the first time accompanied by the Latin word ‘Prorsum’, meaning forwards.
1911 - Equipped by Burberry, the Norwegian explorer Captain Roald Amundsen became the first man to reach the South Pole.
1914 - Commissioned by the War Office to adapt its earlier officer’s coat for new combat requirements, Burberry added epaulettes and ‘D’ rings, and the ‘trench coat’ was born.
1920 - The Burberry Check, registered as a trademark, was introduced as a lining to the trench coat in the 1920s.
1955 - Burberry was awarded a Royal Warrant by Her Majesty Queen Elizabeth II.
1989 - A second Royal Warrant was granted to Burberry in 1989 by HRH The Prince of Wales.
2002 - Burberry launched its exclusive ‘Art of the Trench’ made to order trench coat service.
Today - Burberry is an internationally recognized luxury brand with a worldwide distribution network. (http://www.burberryplc.com)
1800s-1900s
2000s-Today
The differences between Burberry’s ads then compared to now is that there are much more words on the ad and it was informative on what their clothing was made out of and what they we’re used for, they were in black and white and didn’t use realistic people. Today’s ads are much opposite. They have color, more than one person in it, sex appeal, realistic people, less words and better picture quality. The target market for Burberry back then seemed like it was for men, people in the military or into outdoor activates. Today the target market would be for older people who make more that the usual income, it is now considered to be high fashion. I don’t think Burberry has followed its target market clients as they aged because a military man or an outdoors person would now go to Burberry to buy a trench coat for the cold weather, it would mostly likely be women buying it for status.
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